Wayfinding and Signage at the Bridge Pointe Flood Storage Park
Construction is underway at the Bridge Pointe Ecological Park. Schenker Creative Co was contracted to design the wayfinding and signage for the park. The signage includes details such as site history, water management, and native plantings.
The park has been designed to serve as a reservoir for flood waters during intense storm occurrences. Distinguishing itself from conventional parks in the area, both in functionality and appearance, it was crucial to educate park users on its uncommon features. A unique brand was developed for the park series aligning seamlessly with pre-existing park materials. Thoughtfully crafted signage was designed to communicate various aspects of the park.